It is a reality of life, video display devices never perform at their best "out of the box". With screen sizes and overall performance in this new digital age, it is even more desirable to fine tune your television or monitor to deliver the highest fidelity picture as possible. Over a decade ago, a group of dedicated videophiles headed up by Joeseph Kane Jr. and Joel Silver began Imaging Science Foundation. ISF is dedicated to educating manufacturers, trained technicians and consumers as to the benefits of proper calibration of all types of video displays. The goal is to attain the highest level of picture fidelity that a particular display can deliver, particularly in the areas of contrast, color and resolution. Sound Advice has been trained and certified by Imaging Science Foundation to make the following adjustments to your video display: The difference in picture quality is significant, particularly when if comes to rendering motion pictures properly. An added benefit is that an ISF calibrated TV will perform better significantly longer than an out-of-box unitFor More Information visit imaging science foundation- sound advice isf calibration